Project Brief

Fur Jaden collaborated with Warner Bros. to launch their Superman Edition Luggage Bag and approached us to create a 3D campaign video that highlights the collaboration and showcases the bag through striking, cinematic visuals.

Our Process

Storyboarding & Animatics

We began with storyboards and animatics to plan the visual flow, camera movements, and pacing — defining how the transformation of the bag would unfold.

3D Modelling & Asset Development

Next, we created the 3D environment, product models, and lighting setups. Each element was crafted to reflect a premium, futuristic aesthetic aligned with Fur Jaden’s design language.

CGI & Crystal Transformation

The highlight of the film was the crystal-driven transformation, where the older bag morphs into the Superman Edition. Advanced CGI simulations brought this moment to life, symbolizing strength, evolution, and innovation.

Kinshuk Modi

Animation & Creative Direction

Mayank Pindoria

3D Project Management

Priyank Thakor

Pre- Production & Creative Direction

Biren Panchal

Motion Graphics & Compositing

Prince Panchal

3D Modelling & Texturing

Komal Solanki

Look Dev

Ashish Oza

Editing & Sound Design

Jinarth Gandhi

Effects Animation