Project:

SETU OVERSEAS

Brand brief 

This was a very complex topic to touch upon. It was complex because we were trying to engage people in a technical financial and immigration process. We needed the visuals to really pull its weight for this one so that a technical subject can still be kept engaging. We went with the classic reliable palette and decided, we will experiment with lines and fluidity. 

Character Design- Process Research

For characters we went with more formal looking families. We needed them to build trust and needed to feel personal to the video's target audience. Hence a more subtle character palette and simpler visual designs.