Eminds
Eminds
Vistazo was one of the most technically challenging projects we undertook. The task was to explain Omni Lens – a specialized cataract lens – and its distinct features in a clear, engaging way. For many on our team, diving into the complexities of lens types and their subtle differences was a unique learning experience. To make the product feel tactile and believable, we chose 3D animation as our core approach. This allowed us to visually break down the structure, functionality, and benefits of the lens with precision, creating a high-quality explainer that balances clarity with technical depth.
Omni Lens We began by simplifying complex medical information into a clear visual script, mapping out each scene to guide the narrative flow and ensure easy understanding for the viewer.
Next, we established the visual tone with detailed styleframes—focusing on lighting, color palette, and product clarity to strike a balance between scientific accuracy and aesthetic appeal.
Finally, we brought the lens to life with high-quality 3D animation, showcasing its structure, features, and types with tactile realism and smooth transitions to enhance viewer engagement.
