Project:

ESSENCEKPO

So, picture this: a bunch of creative minds huddling up to showcase an accounting company's magic. We were tasked with making a video that not only spells out their methods but also makes accounting seem as cool as a penguin in shades.

Our game plan? We aimed for a look that's slicker than a freshly waxed floor - clean, minimalistic, and dripping with professionalism. Think of it as the swanky suit that fits just right, complementing their existing color scheme like peanut butter and jelly.

Now, fonts might not be everyone's cup of tea, but we opted for the ones that scream modernity and trustworthiness - you know, those fonts that make you feel like you're in good hands.

And why did we make these choices? Well, it’s all about that "feeling safe" vibe. Because let’s face it, when it comes to your finances, you want to feel as secure as a squirrel hoarding nuts for winter.

So, we mixed a dash of sleekness, a sprinkle of professionalism, and a whole lot of 'Hey, we’ve got your back!' attitude into this video project. Because if accounting can be made fun and easy to understand, then we’ve pretty much cracked the code