Raj Cooling System
Raj Cooling System
DavaNinja is a health-tech brand that offers an innovative solution for patients and healthcare providers to manage medication adherence. The brand’s mission is to empower patients to take control of their health and wellness by providing an easy-to-use digital platform that simplifies medication management. DavaNinja’s unique selling proposition lies in its ability to personalise medication plans, track adherence, and provide reminders through a user-friendly interface. The brand’s target audience includes patients with chronic conditions, caregivers, and healthcare providers. The marketing video for DavaNinja should focus on the brand’s key benefits, including improved health outcomes, convenience, and peace of mind for patients and healthcare providers.
DavaNinja We kicked off with a deep dive into the Davaninja brand to understand its tone, target audience, and core messaging. This phase involved brainstorming visual metaphors, refining the narrative arc, and aligning our creative direction with the brand's personality.
Based on the research insights, we developed key styleframes to set the visual tone. These frames helped define the color palette, character treatment, and overall aesthetic—ensuring a cohesive look before moving into animation.
With the visual language locked, we brought the story to life through 2D animation. The character, provided by the client, was animated with expressive movement and rhythm to match the energy of the brand. Smooth transitions and bold graphic elements enhanced the storytelling and made the promo film visually engaging.
Creative Direction
Style Frame Design and Character Design
Motion Graphics and Editing
