Project:

Dava Ninja

Brand Brief

DavaNinja is a health-tech brand that offers an innovative solution for patients and healthcare providers to manage medication adherence. The brand's mission is to empower patients to take control of their health and wellness by providing an easy-to-use digital platform that simplifies medication management. DavaNinja's unique selling proposition lies in its ability to personalise medication plans, track adherence, and provide reminders through a user-friendly interface. The brand's target audience includes patients with chronic conditions, caregivers, and healthcare providers. The marketing video for DavaNinja should focus on the brand's key benefits, including improved health outcomes, convenience, and peace of mind for patients and healthcare providers.

Our Role

- Character Design
- Brand Promo video
- Explainer Video
- Insta content

Design process

As a motion graphics studio working on a project for DavaNinja, the character design process is crucial to ensuring a successful outcome. Firstly, we identified the project's purpose, audience, and requirements. We then created a character brief outlining the personality, backstory, and key features that aligned with DavaNinja's brand. After brainstorming and sketching out rough ideas, we refined and created a final design that was minimalist and on-brand. We also considered the character's movements and created an animation plan that complemented DavaNinja's branding and messaging. Finally, we tested the animation, iterated, and refined as needed while ensuring the character's movement fit the project's style and tone.- Character Construction