Eminds
Eminds
We partnered with The Motion Story on a project for Ather, where our role was to bring their vision to life through motion graphics. The agency provided a detailed treatment deck that clearly outlined the animation style, tone, and direction — making the collaboration refreshingly focused and efficient.
We began by reviewing the rough footage and developing a few styleframes to lock in the visual approach. Once approved, we moved into full animation, crafting smooth and minimal motion that perfectly complemented the clean aesthetic Ather is known for.
The shoot and sound design were handled externally, allowing us to concentrate purely on the movement and visual storytelling — resulting in a crisp, minimalistic piece that aligned seamlessly with the brand’s modern identity.
Motion Story We started by studying the treatment deck shared by The Motion Story, understanding Ather’s minimalistic vision. Using the rough footage as our base, we created styleframes to establish the look, motion language, and pacing.
Once the direction was approved, we translated the static concepts into clean, fluid motion. Every transition and movement was crafted to enhance clarity while maintaining the brand’s sleek, minimal aesthetic.
After animation, we refined the flow and timing to ensure perfect sync with the edit and mood. The final output was a smooth, understated motion piece that brought Ather’s story to life with elegance and precision.
Motion Graphics
Styleframe Design
